Running your own Articles Blog directly on your website is a great way to get shoppers to return and increase your sales.
A summary of your latest blog is shown on your home page, where shoppers can click to read the full blog and leave their comments.
There is a list in the left column displaying your latest articles, topics and a search box.
Articles can be organised into Topics and Sub Topics to make it easier for visitors to find what they are interested in.
There is a search box too, where visitors can type in terms and keywords to help locate articles they are interested in.
Shoppers can subscribe to your Blog using RSS
To help stop people copying your articles and using them on their website, you enter your Google Profile ID to authenticate you as being the original author of your article.
Keeping shoppers involved is a great way to get them to return and increase sales.