Googles Search Results Page
Below is typical Google search results listing page, showing where the free organic and paid sponsored advertising appears. This shows you how little space is now available for the free organic listings and demonstrates why Search Engine Optimisation is such an important part of your online businesses success.
Over the years the organic "Free" listing space, has been reduced dramatically. You are now competing against, not just Googles organic listings, but paid sponsorship listings, The Yellow Pages paid listings, Image listings and video listings from Youtube.
Search Engines like "Google" and the new Microsoft Yahoo joint venture "Bing", are constantly evolving with increasingly more complex and sophisticated ways of listing your ecommerce website. Optimising your online shop for search engines, is an ongoing process that is important in bringing customers to your business. Industry websites, portals, and social networking sites are also, an excellent way of generating interest in your products and ultimately, increasing your sales.
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