Search Engine Optimisation, Internet Marketing and Website Promotion
Search engine optimisation, or SEO, is about improving the amount of quality visitors to your ecommerce website that are from a Search Engines "Organic" search result listing. Internet marketing and promoting your website online, just like other promotional media, is all about increasing your businesses sales. When you combine search engine optimisation and Internet marketing together, you gain a very powerful sales tool and an edge over your competitors.
At Your Online Shop, we employ a variety of techniques and methods, with the sole aim of increasing your sales online. We achieve this by analysing how your prospective customers search for your and your competitors products, we examine the effectiveness of your website and online marketing, and develop and implement your SEO and Internet Marketing program.
SEO Starting Package
Optimise your website from $250 plus GST.
Create and install a Sitemap.xml of your website.
Create and install a robots.txt file of your website.
Provide a report on your websites W3C Compliance and advise on what can be done to make you website more W3C compliant.
Provide a report on how Google sees your website and advise on what can done to make you website more Search Engine friendly.
Create your Google Webmaster Account, verify your website with Google and submit and verify your Sitemap to Google.
More Search Engine Optimisation, website promotion and internet marketing services.
Write descriptive and accurate ´Meta Tags´ for your online shop website.
Research and establish what ´Keywords´ and ´Key Phrases´ your prospective customers use when looking for your and your competitors products.
Undertake an in-depth examination of your online shop and ensure your ecommerce website is full of relevant and Search Engine friendly content.
Get quality links to your website from important industry websites and portals.
Submit your products, write articles and ensure your business expertise is listed with industry websites, portals, forums and blogs.
Create and manage your business profile on social websites, portals, forums and blogs.
Googles Search Results Page
Below is typical Google search results listing page, showing where the free organic and paid sponsored advertising appears. This shows you how little space is now available for the free organic listings and demonstrates why Search Engine Optimisation is such an important part of your online businesses success.
Over the years the organic "Free" listing space, has been reduced dramatically. You are now competing against, not just Googles organic listings, but paid sponsorship listings, The Yellow Pages paid listings, Image listings and video listings from Youtube.
Search Engines like "Google" and the new Microsoft Yahoo joint venture "Bing", are constantly evolving with increasingly more complex and sophisticated ways of listing your ecommerce website. Optimising your online shop for search engines, is an ongoing process that is important in bringing customers to your business. Industry websites, portals, and social networking sites are also, an excellent way of generating interest in your products and ultimately, increasing your sales.
